The only agency in North America and Australia that works exclusively with grease trap and septic service companies. We build the marketing systems that turn word-of-mouth operations into businesses with a predictable pipeline of commercial accounts, month after month.
The Approach
Right now, restaurant owners, facilities managers, and commercial kitchen operators in your service area are searching Google for grease trap cleaning. If your company doesn't appear in those results, the call goes to whoever does, whether that's a local competitor or a national consolidator with ten times your marketing budget.
Most grease trap companies rely entirely on word-of-mouth and repeat business. That works until it doesn't. Until a slow month becomes a slow quarter. Until a national player opens in your market. Until you realize there's no system generating new commercial accounts, just hope that the phone rings.
Copper Social exists to fix that. We build digital marketing systems specifically for grease trap companies, not plumbers, not HVAC companies, not general contractors. Grease trap companies. That's all we do.
3,000+
Restaurant clients (JP case study)
10–15
Daily qualified leads delivered
4×
Average revenue growth
3
Countries served (USA, Canada, Australia)
What's Included
High-intent keywords like 'grease trap cleaning [city]' and 'emergency grease trap service near me.' Exact-match and phrase-match targeting, dedicated landing pages (not your homepage), call tracking on every campaign, and negative keyword lists built specifically for the grease trap vertical to block DIY, parts, and residential queries.
The pay-per-lead format that appears above regular search ads with your review rating and a Google Guaranteed badge. Most grease trap companies are completely absent from LSAs. We set up and manage your LSA profile so you capture leads other companies are missing.
Google captures people already searching. Meta reaches restaurant owners, kitchen managers, and facilities directors who need service but haven't searched yet. Targeting by job title, industry interest, and geography, plus 30-day retargeting that brings website visitors back until they convert.
Full GBP optimization with the right categories, services, description, photos, posts, and Q&A for the grease trap industry. Systematic review generation process so your review count and rating grow consistently. The goal: get your company into the Google Maps 3-pack for every service keyword in every city you serve.
Individual pages on your website for every city in your service area, each with unique content about local FOG regulations, the types of commercial kitchens you serve, and localized proof points. This tells Google you're relevant across your full service territory, not just your home city.
Instant text + email response to every web form (60-second response window). After every service, automated sequences offer recurring maintenance contracts. This is how a $200 emergency call becomes a $1,200–$6,000/year account. We build and manage the entire backend.
How It Works
We review your current digital presence, Google Ads, Google Business Profile, website, social media, and competitor landscape. You walk away with a specific, actionable report on where you're leaking leads and what to fix first. No cost, no obligation.
Based on the audit, we build a marketing plan tailored to your service area, your budget, and your growth goals. We identify the highest-leverage channels for your specific market and present a clear roadmap with expected timelines and benchmarks.
We build and launch your campaigns, Google Ads, Meta Ads, GBP optimization, service area pages, automation workflows. Then we optimize relentlessly. Weekly performance reviews, monthly strategy calls, and continuous testing to improve cost per lead and conversion rates.
As results come in and the system proves itself, we scale what works. Expand to new service areas. Increase ad budget on profitable campaigns. Add channels. Build the recurring revenue base that makes your business worth more every month.
Once the UNCLOGGED system is mature, your digital presence becomes a competitive moat. National consolidators entering your market can't easily overtake established Maps rankings, review counts, and the recurring contract base we've built for you.
“We get an average 10 to 15 qualified inquiries every single day and we close a big percentage of them. Copper Social has built a solid foundation for our business.”
Julio
JP Grease Trap Service
“Our top line revenue has grown 4 times over the past two years. We are stoked. I would have never imagined this. Highly recommend Copper Social.”
Moshe
Gentle Motion
Common Questions
Google Ads can generate leads within the first 1 to 2 weeks of launch. Google Business Profile improvements typically show within 30 to 60 days. Full local SEO programs show significant results in 90 to 180 days with compounding returns. We set clear benchmarks at 30, 60, and 90 days so you always know where you stand.
In almost every case, grease trap companies that tried Google Ads and it didn't work had campaigns built by generic agencies using broad-match keywords, no negative keyword lists, no call tracking, and traffic sent to a homepage instead of a dedicated landing page. We build campaigns specifically for the grease trap vertical with industry-specific keyword structure, landing pages, and tracking. The channel works, the previous execution didn't.
Yes. We serve grease trap companies in the United States, Canada, and Australia. The UNCLOGGED model adapts to local market conditions, local search behavior, and local regulatory environments in all three countries.
If you're currently getting most of your business through word-of-mouth and you want a predictable pipeline of new commercial accounts, yes. The system scales to your budget. A company spending $50 a day on Google Ads can generate 15 to 20+ new leads per month in most markets. At an average customer lifetime value of $1,200 to $6,000 per year, the math works quickly.
No. We work on month-to-month agreements. We keep clients because we deliver results, not because of contractual obligations. That said, digital marketing is a system that compounds over time, our most successful clients have been with us for 12+ months because the results keep improving.
Book a Growth Audit and we'll walk you through real campaign performance data from the grease trap vertical, including keyword performance, cost per lead benchmarks, and the specific channels driving results in markets similar to yours. We'll also show you exactly how those same strategies would apply to your business.
We only work with grease trap and septic companies. Every keyword list, every ad template, every landing page, every automation workflow is built from grease trap industry data. We don't adapt plumber marketing for grease trap companies, we build grease trap marketing from the ground up. No other agency in this space has our level of niche specialization.
Yes. Your Google Ads account, your Meta Ads account, your data, it's all yours. We never hold accounts hostage. If you leave, everything comes with you. We also never mark up ad spend, your budget goes directly from your card to Google and Meta.
Explore Our Other Services
Every day your company isn't showing up in Google search results, restaurant owners in your service area are calling someone else. Start with a free Growth Audit that shows you exactly where you're leaking leads and what to fix first.